Hayley Killian Hayley Killian

The Art of Rebranding

The branding identity of your business is a first impression and the first time your customers and clients are being told what to expect from you. When these elements are not aligned with your business, you automatically lose out on potential customers.

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Hayley Killian Hayley Killian

Brand Strategy: More Than Aesthetics

It can be tempting to create a visual brand simply based on a favorite color or a unique design concept but if that concept or color holds no meaning against your brand values it’s time to go back to the drawing board.

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