Ever wish our brains came with a projector to show you what we see in our mind? I know I certainly have. It can be challenging to try to see inside a designer's head and grasp the vision they have for your brand when you’re chatting over Zoom.

The branding identity of your business is a first impression and the first time your customers and clients are being told what to expect from you. When these elements are not aligned with your business, you automatically lose out on potential customers.

It can be tempting to create a visual brand simply based on a favorite color or a unique design concept but if that concept or color holds no meaning against your brand values it’s time to go back to the drawing board.

Your brand identity should act as communication to your audience reaffirming your values for them and reminding them of why they enjoy and trust you.